Not all brands have yet fully discovered the advantages of working with micro-influencers, while industry innovators are actively collaborating with nano-influencers. So, what are they?
Nano-influencers — are Instagram users who have between 1,000 and 5,000 followers.
At The Social Monarch Co. we empower and leverage the real-world networks of nano-influencers to build brand reputation, increase awareness and deliver impactful targeted messages.
Today it is commonly thought that a big number of followers means there is an actual influence on people. This is not the case. Even with 1,000 followers, if you belong to a community, sports team, recreational activity group or association - you will have a stronger influence over those in your local network than an influencer with 1 million followers.
Leading brands have learned the value of this new trend and have already included nano-influencers into their marketing strategy. Among them are Remington, Always, and Gillette Venus.
Brands looking for creative, impactful and local marketing and promotion campaigns that go beyond just social media and into the real word are encourage to give nano-influencer marketing a try!
Comments